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This web site states the following, "Sue Gleasons Double Crostic Puzzle Page." We noticed that the web page said " What is a Double Crostic? It is a word puzzle in which you enter answers to Across clues only." It also said " The letters in these answers are automatically rearranged to form a quotation. There are no Down clues. By convention, the initial letters of the answer words form an acrostic reading down and citing the author and title of the quote. To get to the next clue, use the down arrow if available. Otherwise, click another square in the acrostic row." The header had acrostic as the highest ranking optimized keyword. It is followed by double crostic, crossword puzzle, and word game which isn't as ranked as highly as acrostic. The next words doublecrostic.com uses is smartphone. ipad was included and could not be seen by search crawlers.